This study is the first to measure marine snow morphologies, sinking speeds, and midwater attenuation in export plumes using a BGC-Argo float equipped with optical and imaging sensors, offering new insights into the effects of morphology on particle sinking. The findings emphasize the need to move beyond size-based models by incorporating morphological properties to improve understanding of particle sinking and enhance flux estimates, with potential applications for monitoring natural and human-induced export events at high spatio-temporal resolution.